How to Use Snapchat Ads for Local Events

How to Use Snapchat Ads for Local Events

Snapchat is an excellent platform for promoting local events due to its highly engaged user base and innovative ad formats. Here’s a detailed guide on how to leverage Snapchat ads for your local events, even if you’re a beginner.

1. Understanding Snapchat Ads

Snapchat offers various ad formats, including:

  • Snap Ads: Full-screen vertical videos or images that appear between user stories.
  • Filters: Artistic overlays that users can add to their snaps. Ideal for event-specific branding.
  • Lenses: Augmented reality experiences that users can interact with.
  • Story Ads: Ads that appear in the Discover section, allowing users to swipe up for more information.

2. Setting Up Your Snapchat Ad Account

Before you can create ads, you need to set up a Snapchat Ad Account:

  1. Go to the Snapchat Ads Manager at
  2. Click on Sign Up and fill in the required details.
  3. Verify your email and log in to your new account.
  4. Set up your payment method to fund your ad campaigns.

3. Creating Your First Snapchat Ad Campaign

Follow these steps to create your first ad campaign:

  1. Click on 'Create Ads': This will take you to the campaign setup page.
  2. Choose Your Objective: For local events, select objectives like 'Awareness' or 'Engagement'.
  3. Define Your Audience: Use location targeting to focus on users in your local area. You can also target based on demographics, interests, and behaviors.
  4. Set Your Budget and Schedule: Decide how much you want to spend and the duration of your campaign.
  5. Create Your Ad: Upload your creative assets (images, videos, filters, etc.). Ensure they are engaging and relevant to your event.
  6. Review and Launch: Double-check all settings and launch your campaign.

4. Best Practices for Snapchat Ads

To maximize the effectiveness of your Snapchat ads, consider these best practices:

  • Keep It Short and Engaging: Snapchat users prefer quick, engaging content. Aim for 5-10 second videos.
  • Use Captions: Many users watch videos without sound. Captions can convey your message effectively.
  • Leverage Geofilters: Create event-specific geofilters that attendees can use to share their experience, further promoting your event.
  • Include a Clear Call-to-Action: Encourage users to swipe up for more details, buy tickets, or visit your website.
  • Test and Optimize: Run A/B tests with different creatives and messages to see what works best.

5. Measuring Success

After your campaign ends, analyze its performance:

The number of times your ad was viewed.
The number of times users swiped up on your ad.
Engagement Rate:
The percentage of users who interacted with your ad.
Conversion Rate:
The percentage of users who completed a desired action, such as purchasing a ticket.

Use these metrics to refine future campaigns and improve your advertising strategy.


"Let's say you are promoting a local music festival. You can create a Snap Ad featuring a short, exciting video of past events, use a geofilter for attendees to share their snaps, and add a clear call-to-action to buy tickets. By targeting users in your city and analyzing the engagement metrics, you can optimize your campaign for better results."

By following these steps and best practices, you can effectively use Snapchat ads to promote your local events, reaching a highly engaged audience and driving attendance.

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